Academy Sports + Outdoors partnered with Dallas Cowboys defensive tackle Tyrone Crawford and Demarcus Lawrence to donate bikes and helmets to 100 deserving youth from the Roseland, Lipscomb and East Dallas locations of the Boys & Girls Clubs of Greater Dallas (BGCD) as part of Academy’s annual bike donation program. The bikes were presented on Mon., Dec. 10 at the East Dallas Club.

The purpose of Academy’s annual bike donation is to provide local schools with an opportunity to reward children during the holidays with bikes and helmets for perfect attendance, academic performance, good behavior, and/or need. Academy will donate more than $400,000 in youth bikes and helmets to 5,500 students this year. The bike donation fits with Academy’s active-minded philosophy by rewarding kids with gifts that allow them to be active and is in line with BGCD’s core value of living healthy lifestyles.